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AF Partners was founded in 2010 in Hong Kong with the goal of contributing to Asia and the world economy. ​ "Across the Border" is our group's watchword. Across countries, businesses and industries, brilliant and diverse people are changing the way we think and work.


At AF Partners Group we reach across nationalities and cultures, supporting internationalization and business expansion in the Asia-Pacific region. We support the structural changes in society being occurred on a global level.


AF Partners Limited

Rm B2, 7/F, Wah Shing Industrial Building, No. 18 Cheung Shun Street,

Lai Chi Kok, Kowloon, Hong Kong

2010 (Founded 2010)                       

YOSHIKI MINAMOTO / Representative Director          

Company name




Executive Officers              

Subsidiary Company


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2010 Founded AF Partners Limited in Hong Kong and focus on international trading business (Focus on Asia).


2011 AF Partners Limited became the holding company of Asian Frontier Co., ltd.


2014 AF Partners Limited introduced two Japanese whisky brand (Akashi, Mars whisky) to Hong Kong market.


2016 AF Partners Limited spun off AF Trade Limited, a proprietary Japanese whisky brands company across asian countries.

Founder of AF Partners Groups. Dedicated as an co-owner to grow up AF Partners Groups to be holding company over series of unique line of businesses by identifying new business seeds, and incumbate them to each line of businesses. Past experience including business consulting, solution consulting such as BPO / ITO in Accenture and other BPO/ITO solution companies.

1993 Enters Andersen Consulting (currently Accenture Ltd.)

2001 Becomes Senior Manager at Accenture

2005 Becomes Offshore Development Business Manager of InfoDeliver Ltd.

2006 Becomes Sales Director of InfoDeliver Ltd.

2007 Founds Asian Frontier Co.,Ltd as Representative Director

2010 Founds AF Partners Limited.


Representative Director



Toyohashi University of Technology

Master of Electrical and Electronics Engineering

Group History
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